KI Design

This case study explores the creative potential of AI image generation through the use of various tools and techniques. Midjourney was the primary software used, allowing for the creation of unique and atmospheric visuals based on text prompts. We focused especially on experimenting within the field of sports, generating dynamic and stylized imagery. Several example images demonstrate the range and evolution of results achieved during testing. As AI technology continues to advance rapidly, we believe it will become one of the most essential tools for creatives — which is why we are now integrating AI into every part of our workflow.